Award-Winning Breakfast & Brunch Restaurant — Ocean County, NJ

For sale is a highly regarded breakfast and brunch restaurant in Ocean County, NJ, with a loyal following built over decades. The business has operated under its current owner for 17 years and was already a well-established local favorite before that — today it holds a 4.5-star rating and a 98% recommend rate across hundreds of online reviews, with a strong, purely organic social media following.

The restaurant sits in a high-visibility retail location on a busy road with over 15,000 vehicles passing daily, directly across from a park, in a neighborhood with a median household income of roughly $115,000. Parking is ample, and on weekends customers routinely line up before opening.

Open 7 days a week from 7 AM to 2 PM as a cash-only operation, the restaurant seats guests at a full breakfast bar counter plus several dining tables. All kitchen equipment is owned outright, with only the dishwasher and soda system under standard vendor/lease arrangements that can transfer to a new owner.

Financial performance:

2025 revenue: $558,496

2025 net profit: $221,552 (~40% margin)

2026 projected revenue: $595,000

2026 projected net profit: $237,806

Asking price: $500,000, with seller financing available and a $200,000 down payment.

Growth potential: An adjacent vacant retail space is available for lease, offering room to expand the kitchen, extend hours, or add a dinner concept. Additional upside exists in promoting BYOB brunch, reviving a catering program, and growing the current organic social media presence.

Reason for sale: Owner retirement.